Today’s European electricity markets are shaped by differing implementations of liberalisation in each country. The famous aims triad in energy policy “guaranteed supply – environmental compatibility – efficiency” creates a complex framework for ongoing development activities. Regulatory authorities aim to implement standards to promote liquid markets, a multiplicity of market participants and economic pricing.
Power suppliers can respond to the pressure on margins associated with this transformation on both the cost and revenue side. From experience, The Advisory House understands the importance of a focused corporate strategy, effective controlling and efficient design of core processes along with appropriate technological support. On the procurement side, it is necessary to build and maintain a sustainable portfolio. On the sales side, the right marketing mix, including innovative “green” and “smarter” products, as well as contemporary energy-oriented services are decisive.
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